Apple Store

Signature Suit

20 May 2007
Posted by joshb

We stopped in the Apple Store yesterday for another bad battery on a MacBook. While there we asked about whether they had a Signature Suit case from Case Mate. It turns out they did not but when they saw the one on my MacBook they asked if they could borrow it for a moment and when I said yes they quickly took it on a tour of the store. It was quite a hit and makes the computer look really sharp. Perhaps soon they'll be carrying them. And perhaps soon there will be a brown saddle-leather version as well.

Posted by joshb

At the end of the year I wrote about problems with Apple Store service. So six months later I took the plunge and bought Pro Care. Since I live so far away from a store the promise of first-in service appeals. Just under a week ago I took a machine in with a problem that required ordering a part. "We'll call you when the part comes in," the Genius told me. Yeah right, I thought.Sure enough I call today to see what the delay might be (since the Apple website was unable to show anything but an error for the service status). The parts are in. Great. Now I explain my situation to the Genius and ask whether I have even a chance of same-day service today. Not a definitive answer but a sense of what the odds might be. I explained further that "If there's no chance today I'll wait and bring it in first thing in the morning." You'd have thought I was asking for the key's to Steve Jobs' secret product development lab with a video camera in hand.Twenty minutes later I walk in the store and wait another ten minutes as there are no Geniuses in sight. The store is not busy but they're somewhere in the back. After I drop the machine off I'm told it will likely be tomorrow as they're really backed up. This leads to the question of what self-respecting service organization doesn't have visibility to the queue while talking on the phone but does half an hour later in person. The simpler answer is likely that the Geniuses have undergone extensive training on customer stonewalling. Now this might seem a bit over the top but it got me thinking.

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