Had this ad been posted on April 1st it would have been a really funny joke. Posted late in the month it is more funny sad than funny ha ha. Sadly this is not made up but a real ad posted by a real law school. This could turn into the right opportunity for someone with a solid Drupal developer. Unfortunately for the law school in question it does not bode well.

As is the case in many shops this will be a one-person web shop. By itself this is not a bad deal. The challenge will be getting a good person. Unfortunately the advertisement suggests the organization understands very little about what to expect from this position. What is best about this advertisement is the line "[K]nowledge of a web programming language is required (ColdFusion or Dreamweaver)." Sigh. If the school is really lucky they'll get a good Drupaler to apply and come explain in easy to understand terms what the school needs.

Senior Web Developer - Law School

This position will design, test, and implement websites, including designing databases, web-interfaces, and reports for the Law School. While the Director will be kept abreast of all activities (for purpose of approval, particularly informational and/or content issues) related to Web resources, most of the technological and operational aspects of the sites will be the full responsibility of this position.

Requirements: Bachelor's degree in Information Technology, Information Systems, Computer Science, Computer Engineering or a closely  Read more »

My position on Dreamweaver is no secret. Last fall I was talking with a colleague and journalism professor about the need for journalism schools to teach content management principles as part of their programs. A communications professional who knows nothing about Dreamweaver can have a bright future. A communications professional who knows only a little about content management is in big trouble.

After we were discussing the course yesterday evening I opened up Google Reader and read Ken Rickard's post about Amy Gahran's wonderful Poynter Online article about just this topic. Here are some of the high points from Gahran's article:

Apparently, this j-school (like many others) offers little or no training in true CMS-based tools. Their online courses focus on Dreamweaver.

That's a big problem, because tools embody mindsets. Focusing on Dreamweaver teaches exactly the wrong mindset for online journalism: that your Web site is mainly an island unto itself.

Amen. While Gahran's comments focus on online journalism the sentiment applies to everything online. Whether it is the Washington Post, the local social club or MySpace the magic of being online is the connected nature of information.  Read more »

As a hiring manager I'm always skeptical when I get a resume filled with "technical" classes from one of the myriad of technical schools around the country. When I've worked with graduates of these programs it seems they have a marginal, but usually satisfactory, understanding of how technology is supposed to work. The problem is I rarely need people who can work with technology that is working. If technology is working and things are simple there is little that end-users need. Even relatively simple tasks like deploying computers depends upon a specific understanding of the complex situation that is most business networks. Few organizations do a "out of the box" installation of a Microsoft Active Directory and run 100% machines that work in that environment. These complexities mean a technical manager is quickly looking for skills that don't come from these technical schools. Ironically because they do tend to come in people who are self-motivated to learn the technology any way they can often the requisite skills are stronger in those who haven't been through this sort of program.

So what does this have to do with Dreamweaver? A friend recently commented that when they look at resumes they similarly discount the web credentials of anyone who lists Dreamweaver, Front Page or other similar programs on their resume for much the same reasons. Usually they've gone to a class or two on web design and don't really understand the web my friend explained. It is far more important that a person who is going to be using the web heavily and designing for the web understand how the web works, what a are key factors in search engine optimization, organic marketing, usability, content management systems and customer service than an understanding of how to use a particular piece of software. In other words the conceptual body of knowledge is far more important than how to push buttons in a software package.

Extrapolating into the mechanical world the Dreamweaver and Front Page slingers of the world are shade tree mechanics. Many of them very good and able to put together quite pretty things and make things look good. Just as many a shade-tree mechanic can do wonders on that '67 Mustang the Front Pager can put the shine on a '97 vintage website. If '97 works then you're done. When it comes to working on the '06 Prius the shade tree mechanic is at a distinct disadvantage. Though at it's heart there is a gas engine, the HTML of the automotive world, there is a much more complex system in play that takes more tools and understanding than the average shade tree mechanic possesses. If you want a '07 website that can keep and build audience and become the business tool you need then you'll do what those in the know do and use a content management system. Best of all when you want an '08 website your job will be much easier.

Of course I am far from the first to raise this point. And it would be wrong to take away the idea that Dreamweaver doesn't have a place. It is a great tool for designing a site even if it is a poor tool for maintaining the content on the site once it is designed.